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- <text id=93TT2365>
- <title>
- Feb. 01, 1993: The French Solution
- </title>
- <history>
- TIME--The Weekly Newsmagazine--1993
- Feb. 01, 1993 Clinton's First Blunder
- </history>
- <article>
- <source>Time Magazine</source>
- <hdr>
- THE WEEK
- BUSINESS, Page 20
- The French Solution
- </hdr>
- <body>
- <p>Yves Saint Laurent reaches for the essence, which is financial
- </p>
- <p> At first blush, it seems an odd marriage: Yves Saint Laurent,
- the high priest of Parisian chic, selling his financially
- burdened empire to France's pharmaceuticals and beauty-products
- company Elf Sanofi, itself a division of the state-owned
- petrochemical giant Elf Aquitaine. Look again. Elf Sanofi
- already owns such perfume brands as Oscar de la Renta, Van Cleef
- & Arpels and a share in Nina Ricci. The addition of YSL will
- create the world's third largest beauty-products group--behind
- France's L'Oreal and Estee Lauder in the U.S.
- </p>
- <p> The scent of recession permeating high fashion had left
- YSL with rising debt and shriveling profits. The new group,
- with estimated annual sales of $4.6 billion, will emerge from
- a complex $645 million share swap. The deal gives Elf Sanofi
- total control of YSL's lucrative perfume and cosmetics line, but
- will allow Saint Laurent and YSL chairman Pierre Berge to retain
- management control of their celebrated fashion activities until
- 2001--enough time to leave a lasting impression.
- </p>
-
- </body>
- </article>
- </text>
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